AT&T First-Party Data Floods Into Turner’s Linear And Digital Inventory
Turner will activate first-party data from AT&T’s 40 million set-top boxes to improve targeting and attribution for its linear TV offering, the company said Tuesday. The capability will be generally available Q1. AT&T’s set-top data, available through the Xandr ad unit, could already be applied to Turner’s digital properties, as of Q4 2018. These data […]
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