attention currency

If attention is treated like viewability 2.0, high or low attention could become a blanket requirement for a campaign and hinder performance.

Can you make a sale off an ad that no one’s seeing? Not without a side of telepathy. According to a paper published in the academic journal Marketing Science last week, 30% of TV ads play to empty rooms. While the TV industry’s trust in Nielsen as a measurement system is at a low right […]