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Play Button Sham: How Ads That Mimic Navigation Buttons Hurt Advertisers And Users

Here's a scenario that has played out millions of times in recent months: A user clicks a Taboola or Outbrain link to arrive at a content page of marginal quality, such as the ViralWalrus.com slideshow “These 16 Celebs Served Real Jail Time.” When the reader clicks the right arrow button to see the second page... Continue reading »
by Sarah Sluis // May 4th, 2016 //
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