Andreas Schroeter

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Andreas Schroeter, co-founder and chief operating officer at wywy. TV’s ad budgets are under pressure to shift toward digital buys. Yet even Facebook can’t provide TV’s unmatched reach and recently admitted video ad measurement […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Andreas Schroeter, co-founder and chief operating officer at wywy. Programmatic TV promises the automation of the TV buy and a data-driven approach to TV campaign planning. Using available data, in combination with the more […]