The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI
Agentic commerce can’t stop, won’t stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.
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OPINION: Data-Driven ThinkingMarketing To Machines: A New Performance Strategy In The Age Of AI Agents
As AI agents begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.