As we head further into 2026, the biggest risk for marketing orgs isn’t choosing the wrong AI – it’s letting “AI perfectionism” delay decisions so long that no decision gets made at all.
There’s a paradox at play in how marketers are adopting artificial intelligence.
Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel confident in their understanding of how AI-powered technologies work. That 42-point gap is an indicator of early friction in AI adoption.
Innovid’s new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos.
