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»Adternity

IPONWEB CEO Talks Adternity, RTB Fraud And Why He Wouldn’t Be In Business Without Google

Russian real-time bidding (RTB) engineering firm IPONWEB has largely operated behind the scenes as the backbone of many media-trading platforms. Notably, IPONWEB helped RightMedia build out its ad exchange preceding its 2007 acquisition by Yahoo, and has since constructed 40 more trading systems at a similar or smaller scale. In late August, IPONWEB moved in... Continue reading »

by Kelly Liyakasa // September 18th, 2014 //
»
 

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