• Adomic: Programmatic Gains Vs. Direct Sales In 2013

    Programmatic impressions rose to levels about equal with direct sales in 2013 , according to new data from analytics firm Adomic (formerly YieldMetrics). Adomic compared ad impressions transacted through programmatic, direct and ad network sales. Some ad networks also conduct programmatic transactions, but those numbers could not be calculated and were included only in the […]

    Tagged in: