Adobe Primetime

Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves the way Primetime users package and price TV audiences and content. “TV Media Management allows you to see where there may be contention for impressions if certain TV deals close and the best place to […]

Buffering video isn’t a great experience, but what is its impact on ads? Networks still face challenges when placing ads against over-the-top (OTT) content, which is one of the reasons why Adobe Primetime and content delivery network Akamai are partnering on a new tool to link Adobe’s ad-insertion technology directly to Akamai’s server-side plug-in, announced […]