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»ad tech rollup

Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative

The ad tech rollup is real, and its name is Sizmek. On Tuesday, the 18-year-old company revealed its intent to buy public ad tech company Rocket Fuel for $145 million. If the purchase finalizes, Sizmek’s acquisition spree (excluding the earliest iterations of its evolving stack) will round out to about five companies acquired in less… Continue reading »

by Kelly Liyakasa // July 20th, 2017 //
»
 

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