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»ad exchage

Executing For 2010

"the executioner" opinion expressed below is written by Karin Blake, Senior Lead of Platform Management, Ad Exchanges, at Razorfish. Ten Predictions for 2010 200% growth in the DSP market. 25% failure in the DSP market. Online publishers take an offensive position in how/where their inventory is sold. Real-time creative optimization becomes and integration solution for... Continue reading »
by AdExchanger // December 21st, 2009 //
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