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»2Sixty

GroupM Scraps mPlatform; Mysteries Of Google's Search Algo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MPlatform No More GroupM is disbanding mPlatform, the unit it launched in 2016 to centralize client access to data and technology across its agencies. Newly minted CEO Christian Juhl wants to create more consistency across the group’s four media agencies, and the mPlatform brand... Continue reading »
by Monica Bhalla // November 18th, 2019 //
»
 

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