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ARCHIVE FOR:

2025 ad spend forecast

  • Marketers

    WPP Raises Its Ad Growth Forecast Thanks To The AI Boom – But That Doesn’t Mean It Will Last

    BY Joanna Gerber// December 7th, 2025

    Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

    Tagged in:
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    • 2025 forecast
    • ad revenue
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    • AI boom
    • AI search
    • alphabet
    • ChatGPT
    • Kate Scott-Dawkins
    • OpenAI
    • search ads
    • search advertising
    • tariffs
    • WPP Media

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