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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests […]

Creatives still struggle to use data. Holding companies may have spent $12 billion collectively on data assets over the past decade, but creative agencies still don’t know how to use those tools, according to Forrester. But creative agency Heat has been able to bake AI into its creative process by tapping into its parent company […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Guns Vs. Google Comcast’s FreeWheel unit told a congressional task force last month that Google used privacy concerns to limit FreeWheel and other video advertising companies from selling ads for its clients on YouTube. Other ad tech and cable companies have spoken out […]

Hilton wants its guests to book directly, because many of the online travel agencies used by so many customers don’t share guest data until the date of arrival. By then, it’s too late to streamline and personalize the check-in process, said Kasey O’Leary, VP of global marketing for the Hilton portfolio and Hilton Honors. But […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Kevin Hill, founder and CEO at VuPulse. Sure, I’d love to be able to tell you that attribution has been solved and all your marketing and ROI worries are done and […]

Direct-to-consumer brands have just as much to learn about retail as traditional retail brands can learn from DTCs. “DTC founders make the mistake of thinking we know everything, just because we were able to scale and build our businesses faster,” said Nate Checketts, CEO and co-founder of Rhone, a men’s sports apparel startup founded in […]

Clorox’s Vivian Chang will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. When Clorox acquired dietary supplement maker Nutranext in 2018, it wasn’t just to gain share in the health and wellness category. Nutranext already owned ecommerce health brands, like vitamin manufacturer Stop Aging Now, so the company also became […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rerouting Traffic Google plans to use a new internet protocol (DNS over TLS) to improve security in its Chrome browser, and internet service providers are worried. Specifically, they fear Google’s shift to a new standard could change the competitive landscape in Google’s favor. “They […]

Initially, it seemed fair to wonder whether Elizabeth Warren’s campaign could survive a long, grueling primary. The Warren campaign raised $6 million in the first quarter of the year, fifth most in the field, according to campaign disclosures released earlier this year. But it spent almost as much building up the operation, with 160 people […]

Viacom’s Bryson Gordon will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. Around five years ago, advanced TV was still “a science experiment,” said Bryson Gordon, Viacom’s EVP of advanced advertising. But during this year’s upfront cycle, data-driven buying through Vantage, Viacom’s advanced advertising platform, more than doubled. “Marketers […]