VP Ramsey McGrory of Yahoo! spoke to AdExchanger.com about today’s announcement regarding the acquisition of Invite Media by Google. “Demand-side platforms (DSP) are a new participant in the digital advertising marketplace with the potential to provide a lot of value. Yahoo! created a DSP pilot program earlier this year to work closely with several DSP […]
It’s official. Visit the DoubleClick Advertiser blog here. UPDATE: Read the AdExchanger.com interview with Google VP Of Product Neal Mohan on the Invite Media acquisition.
If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Adam Cahill, SVP, Director of Digital Media, Hill-Holliday: “If that markup is worth it in terms of the results they […]
BlueKai announced the roll-out of a white-label version of its consumer data registry that may be used by publishers as “an out-of-the-box solution for supporting transparent consumer data collection.” Read the release. BlueKai CEO Omar Tawakol discussed the white-label registry. AdExchanger.com: Why is white-label important as opposed to a branded offering? OT: Many sites do […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google/Invite Media Round Up The news world ran with Peter Kafka’s story of the Google acquisition of Invite Media yesterday. The Business Insider wrote a feature on Invite Media CEO Nat Turner that includes a picture of Turner and Richard Branson as well as […]
If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Dan Beltramo, CEO, Vizu: “A key issue for data providers who choose to sell media to consider is how or […]
Peter Kafka reports that Invite Media has been bought by Google for a rumored $70 million. Read it. Two DSPs (Fetchback by GSI Commerce and Invite Media) bought in two days! AdExchanger.com retrospective (from February 2010): “Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? – Nat Turner, Invite Media’”
AdExchanger.com spoke to Kurt Unkel, SVP of Publicis’ VivaKi Nerve Center, about recent events at the company as well as the integration of Razorfish and Atom Systems, Razorfish’s media trading unit. AdExchanger.com: What’s the difference between Vivaki, the VivaKi Nerve Center, and Audience On Demand? KU: Vivaki is the strategic entity created by Publicis Groupe […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. Magic (illusion), the art of appearing to perform supernatural feats using sleight of hand or other methods. Building […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Madness In NYC There are a ton of ad industry events in New York City next week! It would appear that part of the impetus for all the meetings, conferences and falderol is Internet Week New York. But, this is much busier […]
