Latest

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 12 Billion In Display Revenue The IAB in the U.S. reported that in Q3 2011, internet ads showed a healthy 22% growth. Read it. Meanwhile, after digesting the IAB’s numbers, Citi analyst Mark Mahaney offered his 2012 predictions to investors, “We Expect Search Advertising […]

Seth Dallaire is Yahoo! Vice President of Sales.  He discussed the latest news regarding demand-side platforms and Yahoo!’s decision to require Right Media Exchange seats for advertisers who wish to purchase Yahoo! non-guaranteed, remnant display inventory through the exchange. News broke last week that Yahoo! would make this a requirement going forward – but today, the […]

John Mellor is VP of strategy and business development for Adobe‘s Digital Marketing Business. He discussed yesterday’s acquisition of media buying services and platform company Efficient Frontier by Adobe (read the release) and its implications. AdExchanger.com: What would you say Adobe was looking for? And then we can get into why the Efficient Frontier offers… […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Lang Time Looking to go digital, Time Inc. announced that it has finally filled its CEO role previously held by Jack Griffin with Publicis’ Digitas CEO Laura Lang. Was the hand of former Digitas CEO and Yahoo! board member David Kenny in here […]

David Soloff is CEO of Metamarkets, an analytics technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Soloff to discuss his company, his views on the space, and the state of Metamarkets today. Click below or scroll down for more: Developing Products How Predictive Is Media? […]

PRESS RELEASE

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Responds Publicly Ad Age’s Jason Del Ray talks to Yahoo! head of North American sales Wayne Powers about DSPs, retargeters and ad networks (oh my!) and precluding them from buying Yahoo! owned and operated remnant display inventory through Right Media Exchange (RMX). Powers […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google-Admeld Approval Imminent U.S. Department of Justice scrutiny is almost over for Google’s acquisition of Admeld according to All Things D’s Peter Kafka. Approval appears imminent, says Kafka, who writes, “It’s unclear whether the DOJ will impose any restrictions on the deal. But Web […]

It’s an email – it must be real! Google-owned DSP Invite Media has informed at least one advertiser about buying policy changes for Yahoo! inventory sold through Right Media Exchange (RMX). Below, Invite Media delivers the news as advertisers need to get their own seat on RMX rather than use a DSPs seat if they […]