Much has changed for Interpublic Group since 2005, when Michael Roth stepped in to lead the then-troubled holding company. His background, as the CEO of a life insurance company, was unconventional, but it made sense given his role was to push IPG back to financial solvency. “The original profile for this job was financial,” he told […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Dave Smith, vice president of monetization and yield at Pandora. There has been a lot of talk about programmatic audio lately. But where’s the beef? What is the publisher value proposition that’s going to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. It recently dawned on me that the entire world would be dramatically improved if more global leaders had a marketing tech or automation background. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Done Deal Verizon’s behemoth $4.4 billion AOL acquisition closed on Tuesday, less than two months after the takeover was announced. On a call with press, Verizon EVP Marni Walden shared two key updates. Bob Toohey, president of Verizon Digital Media Services, will now report […]
Alibaba’s sale of its US shopping site 11 Main on Tuesday may have looked like it was waving the white flag in surrender to Amazon and eBay, but CEO Daniel Zhang reaffirmed the Chinese commerce giant’s pursuit of cross-border commerce in his first onstage appearance in the United States. “Yes, we are strong in ecommerce, […]
7UP is giving the thumbs up to live-streamed video. For the second year in a row, the carbonated beverage brand is sponsoring Yahoo’s live stream of the Electric Daisy Carnival (EDC), an annual electronic dance music mecca sponsored by entertainment company Insomniac in Las Vegas this month. Music has been on Yahoo’s mind since the […]
Location isn’t all that relevant without context. That’s the thinking at Sense360, a startup co-founded by Thinknear vet Eli Portnoy to help apps tap into sensor data derived from smartphones. Sense360, which landed $2.8 million in seed funding in January, opened up its platform to general availability on Tuesday after roughly six months in closed […]
When Better Homes and Gardens refreshed its site last week, it did so with mobile in mind. About 50% of site visits to the Meredith Corp.-owned property happen on mobile devices, which made creating a better consumer and advertising experience on mobile a priority. But desktop got attention too, with both mobile and desktop redesigned […]
Programmatic audio advertising platform Jelli unveiled a $21 million Series B funding round Tuesday, led by Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group. The round brings Jelli’s total funding to $37.6 million. Jelli will use proceeds from the round to support two major partnerships forged this year, one of which […]
A host of content-focused marketing agencies has sprung up inside agencies and media companies in recent years, so why not launch one jointly backed by those entities? That’s the logic behind Truffle Pig, a new agency joint venture from WPP Group, Snapchat and DailyMail. DailyMail and Snapchat media will be the starting points for branded […]
