The 2016 Summer Olympics are an opportunity for leading media brands to flex their programmatic muscles around a live marquee event. For some, it’s the first time they’re doing anything like this. Condé Nast, for example, launched a set of programmatic offers earlier this year. “Content packages around these kinds of events or moments was […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathy Leake, CEO at Qualia. There’s a race in our industry to be “right” about the state of cross-device data science. Instead, we should be the smartest about how we’ve not […]
For Vancouver, Canada-based Indochino, a purveyor of made-to-measure suits and apparel, omnichannel retail is an ongoing journey. Most retailers begin with brick and mortar and expand into ecommerce. Indochino took the opposite approach. Similar to Warby Parker, the company combines online customization with offline service. Customers pre-select lining, fabric and lapels online. After assessing a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rik van der Kooi, corporate vice president, Microsoft Search Advertising. We are entering a new era of digital transformation, one that will profoundly change how we interact with technology. People […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rare Bird Many analysts see a Twitter deal looming after a brutal year on the market (with shares dropping from the mid-thirties to about $16 today). The New York Times reports those rumors intensifying in the wake of Microsoft’s LinkedIn acquisition. But there aren’t many natural […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Maybe you rolled your eyes when you heard that some Instagram users were protesting the platform’s decision to change its algorithm so that it surfaces […]
P&G’s programmatic buying platform AudienceScience has a new CEO. Company Chairman Bill Gossman will assume the role, effective immediately, and former head Mike Peralta will become chief strategy officer. AudienceScience also made two other executive hires: David De Simone, who will serve as COO, and Patrick Reilly, its VP of enterprise sales. “We’ve gotten to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Riordan, director of special operations at TubeMogul. In March 2011, a major earthquake in Japan triggered a tsunami that led to a meltdown at the Fukushima Nuclear Power Plant, […]
For the buy side, the only fair way to measure mobile ad impressions is when they’ve actually rendered on a device. Otherwise, advertisers might be getting taken for a ride by publishers using different methods of counting, said Richy Glassberg, CEO of Medialets, a mobile ad platform and mobile ad server that’s been under WPP […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Celia Wu, managing director of publisher services at The 614 Group. It’s Friday at 7 p.m., right before the Memorial Day weekend. Who’s left in the office? Most likely, it’s someone from the ad […]
