Beijing-based Miteno Communication Technology is buying contextual ad network Media.net for $900 million in cash.In other words, a Chinese consortium led by a company you’ve most likely never heard of just spent almost $1 billion to acquire an ad tech company you’ve also probably never heard of. It’s a trend we’re going to see more […]
Peter Horst will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. After decades of focus on TV and print advertising, Hershey’s is “in the early stages of a long, judicious process of building out a data operation and translating our brands to a digital mindset,” according to CMO Peter Horst. AdExchanger spoke with Horst about […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Following the industry’s adoption of viewability as a core metric, even moving toward transacting on vCPM, advertisers are now eyeing other measures that can tell them […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product innovation at Demandbase. Most ad tech participants don’t ever need to deal with choosing between custom and generic bidders. A bidder is the piece […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tick Tock The Guardian is running its first time-based online ad campaign, reports Lucinda Southern at Digiday. Advertisers can buy ad slots of up to 30 seconds across the publication’s properties. The Economist, which also bills for ads based on time, is the first advertiser to […]
When DigitasLBi appointed Emily Macdonald as its first head of programmatic on Thursday, it wanted to ensure all employees across planning, buying, data and analytics teams are trained on programmatic buying. The newly created international role comes from Publicis Groupe’s recent reshuffle to integrate programmatic as a service across all of its agencies, beginning last year […]
Native is a big deal to The Atlantic, where sponsored content will comprise 75% of digital revenue this year. It employs a 30-person team, dubbed Atlantic Re:think, to create campaigns for clients like Porsche, TIAA and Cathay Pacific. The team operates with the philosophy that “engagement is an art and science,” said Michael Monroe, the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. We’ve seen clearing prices for display inventory rise more than 100% in the last two years, and video inventory grow more than 50%. […]
Since Betabrand crowdsources its ephemeral designs – including the “dress pant yoga pants” – it focuses on Facebook as a primary traffic source. The platform accounts for about 80% of the ecommerce brand’s acquisition budget, and more than half of its members authenticate using their Facebook credentials. Betabrand is no newbie at CRM and email […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Matan Cohen, director of innovation at YouAppi. Imagine if you could eat everything you wanted and stay trim without exercising. You could apply that analogy to Android Instant Apps, where you can use these apps […]
