“We generally may share information we collect on the site with certain service providers, some of whom may use the information for their own purposes as necessary.” That’s a nearly verbatim quote from a real privacy policy. (Emphases added.) “Vagueness impacts the consumer’s understanding of risk and their willingness to share information,” said Fordham University […]
Six weeks ago, Laura Ipsen – a former Microsoft and Cisco exec – succeeded Kevin Akeroyd as SVP and GM of Oracle Marketing Cloud (OMC). Akeroyd, one of the original architects of the OMC business, had moved on to the CEO role at Cision. Ipsen – formerly an SVP of Oracle’s global industry solutions group […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Barokas, co-founder and CEO at Sourcepoint. Following Facebook’s announcement last month, ad-blocking software may be rendered ineffective on the social network. With its decision to bypass blocking technology on […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Cimino, advisor and data lead for Prohaska Consulting and Altiscale. Publishers’ and brands’ segment data may flow through their data management platforms (DMP), but since they don’t own the user IDs (the platform […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bedfellows For Better Ads A flotilla of industry trade groups – the 4As, ANA, Digital Content Next, DMA, World Federation of Advertisers, European Publishers Council, News Media Alliance, BVDW Germany, IAB, IAB Europe and all IAB regional groups – have set up something called the Coalition […]
When Vice needed to diversify its distribution beyond Facebook and YouTube, it didn’t look to other digital platforms. Instead, said CEO Shane Smith, Vice partnered with HBO and hatched plans for a TV network. “We realized we couldn’t be hostage to Facebook and YouTube. We had to go off-platform,” he told WPP head Martin Sorrell […]
Twitter underscored its seriousness about live TV on Wednesday with the debut of an app for the Amazon Fire, Apple TV and Xbox One connected television devices. It also planned to host the first of 10 live-streamed NFL games on Thursday. “We’re resetting expectations around what Twitter is, which is to get news of what’s […]
Let’s be honest: A/B testing is boring, but what about A/B testing on steroids? Vox Media is juicing up its testing with “creative intelligence” released Thursday at the DMEXCO conference in Cologne, Germany. The feature lets it test thousands of ad variants against certain audiences. “It can tell you if a creative is working better […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Fain, co-founder and CEO at Cognitiv. In a time where big holding companies are expecting all buying to go programmatic – Dentsu is the latest – it is more […]
