“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Gilbreath, co-founder and president of Ahalogy, former brand manager at Procter & Gamble and chief strategy officer of Possible Worldwide. In January 2012, Gartner declared that, within the next five years, CMOs […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. The ideal advertising yield curve for digital display is basically a classic marketplace-yield curve. It starts at the top left, with premium inventory capturing […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer of Nanigans. Customer acquisition and customer retention have historically lived in separate silos within marketing organizations. Those days are ending: CEOs and CMOs are beginning […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Duggan, group executive vice president at the ANA (Association of National Advertisers). In marketing procurement, industry stakeholders have been repeating many of the same conversations for years. It’s […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Patrick Jones, head of Facebook partnership at Datalogix. Earlier this year I had a meeting with a major brand’s head of digital to explain that it was now possible […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Del Grosso, Media Director of SapientNitro. Digital-media planners are facing increasing pressure, and not just from their usual heavy workloads. There’s also all the pressure from the new […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of Maxifier. Want to target your online ad to men living in Wisconsin who like to read about politics, are researching a vacation in Hawaii, have […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, a digital consultant currently under contract with Accordant Media. If you own an ad-tech company, you probably envision the service layer of your offering as a very […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitch Weinstein, Senior Vice President of Ad Operations at UM. In light of Mozilla’s announcement that it will block third-party cookies on an upcoming version of Firefox, the buzz […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP of Strategy at Casale Media. Plenty of ad exchange buying patterns just make sense. There’s increased demand over the holidays, for instance, when more consumers are shopping, and retail […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, Vice President of eDR at Underscore Marketing. Just a few years ago, digital agencies had to spend a significant part of their day convincing traditional-minded clients that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe. As a technical, data-savvy CMO, you want to make all key strategic decisions based on data and predictive […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Mugnier, Senior Vice President at M&C Saatchi Mobile. Watching a BBC documentary recently, I learned one of my new favorite statistics: At any one time, approximately one million […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, Founding Partner & Global Chief Strategist at Essence. Only a few years ago, I grazed on hundreds of different destination sites. These days, there are only three […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, Senior Vice President of Product Management at Turn. The industry has settled on a hot new buzz phrase: programmatic direct. This certainly describes what the industry is […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurbaksh Chahal, CEO & Founder of RadiumOne. Marketers are accustomed to investing quite a lot of capital to build their core audiences. Until now, that’s mostly meant collecting mounds […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. One day I came to work and realized that everything had changed. My branch of the industry had upgraded from the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of Optimal, Inc.. Having had the fortune (or misfortune) of being involved in online advertising product development over the past nine years, I’ve been able to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Sukornyk, Founder & CEO of Chango. Programmatic marketing is still a relatively new phenomenon. Those who are familiar with the practice often assume that it’s merely a direct-response […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Geiger, CEO of Retailigence. Mobile devices have dramatically changed the way shoppers interact with brands and retailers. The growing popularity of mobile shopping apps, combined with brand and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue with that. Early digital agencies were necessary […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. For the last few years, Mike Shields over at Adweek has done a great job of calling out bad actors in our space. He’s […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, Co-founder at Media IQ. Accessing first-party data represents a significant opportunity in the ever-evolving, data-driven marketplace. But there are some obvious philosophical and organizational barriers to leveraging first-party data […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, Consultant & Former Razorfish Client Partner. Big business first started to take digital seriously when, about five years ago, companies hired their first directors of digital marketing. Now […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Corso, Vice President of Media Solutions at dunnhumbyUSA. In Dr. Seuss’ The Butter Battle Book, the Yooks are separated from the Zooks by a wall, an arbitrarily drawn […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Krishna Subramanian, Chief Marketing Officer at Velti. When considering location data, marketers – not unreasonably – tend to focus on its ability to tell them where someone is at […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. I’ve always loved the notion of programmatic RTB. As a data hound and an early adopter of AppNexus, the idea that advertisers can achieve […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Stempeck, SVP of Strategic Business Development at The Trade Desk. About three times a week, I hear the same question from presidents, media directors or technology directors of […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, Chief Operating Officer of Nanigans. A parade of limousines filled with elaborately dressed high-schoolers is a sure sign that prom season has arrived. The season evokes memories […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at Bluestem Brands. Few in the ad industry would deny these trends: RTB-eligible inventory growth is meeting with rising advertiser spending in programmatic; the […]
