A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Schrems III
By Nate Neal
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TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences
On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.
Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina
Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.
This Election Season, Buyers Can Curate Deals Based On Voter Values
OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.
Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin
“Fully a third of our profit in the most recent quarter was related to advertising and membership income,” Walmart CFO John David Rainey told investors on Thursday.
Q4: Omnicom’s IPG Merger Is An AI Test Case
Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.
Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market
Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.
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Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina
Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.
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This Election Season, Buyers Can Curate Deals Based On Voter Values
OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.
-
TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences
On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.
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OPINION: The Sell SiderPublishers Don’t Need A Reset Button. They Need Stability.
Traffic didn’t drip. It dropped. In 2026, publishers are prioritizing stability over scale as AI, automation and curation reshape the sell side.
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How Agentic AI Can Break In The Real World
As companies rush to roll out “helpful” AI bots, they’re inadvertently giving those agents broad access to sensitive data and opening the door to leaks.