Today, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. MediaMind CEO Gal Trifon discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: Why is MediaMind a good fit for DG in your estimation? GT: I think why we became very excited about the fit is […]
According to a release, David Cancel’s Performable (AdExchanger.com Q&A from Sept. 2010) has been purchased by HubSpot (AdExchanger.com Q&A from August ’09). Read the release. David Cancel is the original creator of Ghostery (the Firefox plug-in which tracks cookies and was sold to Evidon in early 2010) and a former member of the Lookery team […]
Today, looking to expand beyond the capabilities of its broadcast TV ad distribution network as well as its Unicast division, DG (formerly DG FastChannel) acquired online ad technology company MediaMind for $414 million in cash and stock. Chairman and CEO Scott Ginsburg claimed in the release, “This is a game-changing transaction that provides DG with […]
After IDC issued its recent estimate that Yahoo! has been surpassed in display ad supremacy by Google in Q4 2010, it feels like a great time to take out the AdExchanger.com “crystal ball” and offer a few future strategic scenarios for Yahoo! and its Right Media Exchange (RMX). You’re welcome! I admit that some of […]
Howard Lerman is CEO of Yext, a local advertising, technology company. Lerman spoke to AdExchanger.com about his company and its strategy. Click below or scroll down: Consumers and Local Media Yext and The Ad Network Model Target Market(s) Cost and Proving The Value To The SMB The Integration Challenge What’s In It For Publishers What’s […]
Advertising business management systems company Operative announced today that Triad Retail Media, a shopper marketing services provider, has signed on as a client for its Operative.One product. According to the release, Operative.One will help Triad “create and deliver new, competitive product packages; reduce unsold inventory; conduct inventory reporting and analysis; reduce campaign billing costs and […]
At the very least, it was a great photo op on Monday. The U.S. Federal Trade Commission director stood with the backdrop of the IAB’s Networks and Exchanges event behind him as industry members gathered to figuratively say, “Welcome. We don’t bite,” or “Please don’t shoot us,” or, quietly, “$@)&%#!” Of course, David Vladeck, Director […]
Veering away (temporarily) from his ecosystem landscape map for display advertising, LUMA Partners‘ Terence Kawaja has released his latest display-related endeavor after being inspired by a tweet from Brian Morrissey of DIGIDAY. Morrissey suggested there was opportunity for action figures and a board game, too. Yes. It’s a send-up of Monopoly – display ad style… […]
Today, Yahoo! announced two new Smart Ads products – Smart Ads for Homepage and Smart Ads for Video. According to the Yahoo! Advertising blog Smart Ads for Homepage is powered by Dapper and Smart Ads for Video is powered by Yahoo! partner Mixpo (as well as some Dapper tech), and serves 15-second segments of in-banner […]
Today, ad verification company AdSafe Media announced the hiring of Scott Knoll as CEO replacing founder Helene Monat. Previously, Knoll was founder and president of Datran Media’s Aperture as well as CEO of BlackFoot, a digital advertising solutions company, and “spent 6 years at DoubleClick, directing the launch and development of the DoubleClick ad network.” […]
CTR, CPM – back to your caves! The engagement tribe is claiming the delivery of an improved sack of “billyclub” success metrics for the marketer to wield as he or she spills chocolatey ad spend across channels digital and non. Choose-your-own-adventure video ads, filling out a survey to aid the marketer, entering a brand message […]
Eric Stein is EVP of Digital Strategy at Epsilon, a data-driven marketing services firm and a division of Alliance Data Company. AdExchanger.com: First, can you talk a bit about Epsilon’s corporate structure and history? Epsilon was founded in 1969 and has established itself as a preeminent provider of integrated, data-driven multichannel marketing solutions. Epsilon is […]
Alicia Navarro is CEO of Skimlinks, an affiliate links ad network. AdExchanger.com: Where did the name and idea come from? AN: When I originally started the company, it was completely different. ‘Skimbit’ was a social decision-making app, named because it ‘skimmed the best bits’ from sites you liked. We eventually built our own monetization technology […]
Manu Mathew is CEO of Visual IQ, a channel marketing intelligence software company. AdExchanger.com: Let’s start with the name Visual IQ – what’s the idea there? MM: The name Visual IQ represents the two high-level concepts behind the hosted software products that comprise our IQ Intelligence Suite – the first being the world’s most accurate […]
Today, Google reported its Q1 2011 earnings and though Wall Street may have been disappointed as GOOG stock fell 5%, the company still reported $8.08 in earnings per share (or $2.3 billion in profit!). Revenues were up 27% to $8.58 billion in Q1. Read the release. And, get the earnings slides (PDF). The company’s earnings […]
Last Thursday, personalized ad technology company Criteo announced that it had hired former Huffington Post CRO, Aol and Yahoo! exec, Greg Coleman, to be its president. Read the release (PDF). Coleman spoke about the opportunity ahead with Criteo and his own recent experience in the online ad space. Click below or scroll for more: In […]
The marketer speaks. And, this time it’s Verizon’s Patrick McLean at today’s NexTargeting event sponsored by at [x+1] in New York City. McLean, who leads Verizon Interactive, which is the digital marketing arm of Verizon, discussed how his marketing group is driving into the digital, data-driven future as well as scrambling over and around his […]
Layton Han is CEO of Adara Media, a provider of online solutions for loyalty programs. AdExchanger.com: How has your experience as founder of MyPoints.com informed your work as CEO of Adara Media? LH: MyPoints was a loyalty program leveraging data to provide highly effective advertising solutions to retailers. Using this data to provide relevant offers […]
David Karnstedt is President and CEO of Efficient Frontier, a performance marketing company. Karnstedt discussed his company’s strategy and recent momentum with AdExchanger.com. Click below or scroll down to read more: Today’s Trends On The Industry’s Attribution Challenges EF’s Digital Channels Target Market Clients And First-Party Data Profitability, Funding, Acquisitions Search & Display Misconceptions OBA […]
A couple of weeks ago, Yahoo! announced its new “Search Direct” product which “predicts search results as fast as a person types, character by character, and presents those results” among other features. Read more on the Y! corp blog. Shashi Seth is the SVP of Search products at Yahoo!, Shashi Seth, discussed the implications of […]
Still more curation news in Google Search-land as the company says it’s extending its social search strategy and getting the user to help with better search results through recommendation. What’s the impact on display? More targeting opportunities, perhaps. As has been previously announced, Google will allow users to start blocking results. But in a blog […]
Ari Paparo has moved to real-time ad platform AppNexus to become their senior vice president of product management. According to the release, Paparo “brings over 10 years of experience overseeing the development of the industry’s leading advertising technology platforms at Google, DoubleClick, and Nielsen.” Read it. For more background, read Paparo’s October 2010 AdExchanger.com Q&A. […]
Ulrich Schmidt is CEO of Ad Pepper Media, international online advertising marketers. AdExchanger.com: When you established ad pepper media in ’99 with your founding partners, did you think you’d be where you are today? Any memorable strategic shifts? US: When we founded ad pepper, from the outset we had the idea and concept to build […]
Cross Commerce Media, Inc., MediaMath and TARGUSinfo have announced the creation of the Council for Accountable Advertising whose initiatives will aim “to protect clients from sub-standard practices and, at the same time, remove some of the complexity around adoption of cutting edge technology,” according to the release. Read more on the Council’s website. Stephen Messer, […]
Wes Nichols is CEO of Marketshare, a provider of predictive models and software for marketing. AdExchanger.com: What is the problem MarketShare solves today? WN: The problem MarketShare solves is actually an age-old one made even more complex with the digital era: where and how should I invest to drive sales for my company? I’m not […]
Yoav Izhar-Prato is CEO of Kenshoo, a digital marketing software company focused on search engine marketing and online advertising. AdExchanger.com: Beyond search marketing, in what other channels is Kenshoo buying today? What will you be adding in the future? YIP: Local has been a primary focus for Kenshoo for many years. We made the strategic […]
Doug Merritt is CEO of Baynote, a personalization and digital marketing optimization solutions provider. AdExchanger.com: First, please share a bit of background on you. And what drew you to Baynote? DM: I’ve been in the technology industry for over 25 years and just joined Baynote in January. Most recently I was EVP Global on Demand […]
Has Google had a change of heart regarding third-party, display ad verification services across its Google Display Network and DoubleClick Ad Exchange? For now, yes. Today, ad verification and behavioral “i” icon provider DoubleVerify announced that it has received approval to run its services on the Google Display Network (GDN). In the press release, DoubleVerify […]
Last week, search engine marketing platform Marin Software announced a new partership with Criteo to offer Criteo’s retargeting services to Marin’s clients. According to the release, availability of “Marin Retargeting is currently in Beta with select joint clients. General availability for the solution is planned for summer, 2011.” Read more. Marin Software CEO Chris Lien […]
Jeff Green is CEO of The Trade Desk, a demand-side platform for digital media. AdExchanger.com: We touched on it before, but what problem is The Trade Desk solving? We think there are two really difficult problems that we’re addressing. What is it worth to an advertiser to show an ad to this user, with these […]
