“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. Sharing data between agency partners is critical, though not as common as one would assume. But marketers need easy access to data for better creative, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Seufert, head of platform at N3TWORK and owner of Mobile Dev Memo. Shortly after Christmas, Aram Zucker-Scharff, The Washington Post’s director of ad engineering, launched a viral jeremiad on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, global head of analytics at Flashtalking Frequency ranks among the most important factors in determining advertising effectiveness. Regardless of the quality of the placement, creative or context, too […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. Earlier this decade, digital media platforms transitioned from interesting ways for people to stay in touch with old friends and keep […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. When it comes to ad tech and mar tech vendor choice, we’re in an era of abundance. Scott Brinker’s Marketing Technology Landscape is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Kaskade, CEO at Janrain. When the EU’s landmark General Data Protection Regulation (GDPR) went into effect last year, it, among other things, expanded the definition of personally identifiable information […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Sandoval, director of biddable media at The Media Kitchen. The reviews are in, and ITP2 is the sequel that marketers hoped would never come. Intelligent Tracking Prevention 2.0 is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and CEO at Applift. The volume of data handled by mobile marketers is tremendous, and because of the fundamental role automated technologies play in this process, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Orchid Richardson, vice president and managing director of the Data Center of Excellence at the Interactive Advertising Bureau (IAB). Lexus recently released the first ad written by AI – and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. Banner ads have reigned over programmatic for years. Although demand-side platforms have been furiously expanding into emerging formats such as connected TV (CTV), digital out […]
