Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Conflict Of Interest? It’s not an agency trading desk story, but agency-vendor conflict of interest is the theme of a Digiday article. Tremor’s S-1 outlines that Publicis Starcom Mediavest Group (SMG) exec Laura Desmond received $300k in 2012 share options as a member of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Exchange In Ad Age, Tim Peterson reports Twitter’s rumored ad exchange may be imminent. Anonymous sources tell him that “the micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. D11: Meeker’s Ad Spend Trends Mary Meeker, formerly a Morgan Stanley analyst and now at VC firm Kleiner Perkins, released her latest “Internet Trends” snapshot of the online ecosystem at the All Things D D11 conference. Given time spent on the Internet, whether through […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter CRM Matching AdExchanger’s Twitter ad strategy prognostications may be true. Twitter is rumored to be releasing a customer matching tool similar to Facebook’s Custom Audiences product, which will allow advertisers to target their customers on the site. Although there is no official word […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Yahoo & Video Ads At All Things D, Kara Swisher taps her Yahoo sources and finds that the company is hot on the trail of Hulu with a $600-800 million bid for the video site. This syncs with previous rumors reported by Bloomberg. Swisher […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Probes Google Display Biz The Federal Trade Commission is prepping a new antitrust probe into Google’s display ad dominance, just four months after ending its last investigation of the company (which found no wrongdoing). Bloomberg sources say, “FTC investigators are examining whether Google […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Out-Of-Home Signs on sticks – can you buy them programmatically? Xaxis thinks so. The WPP trading desk is adding out-of-home buys courtesy of sister company Spafax and its geo-based audience segments (with Vistar Media’s help – Digiday). The venues: “taxis, shopping malls, doctor’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Elementary, My Dear Watson From yesterday’s Smarter Commerce Global Summit in Nashville, Tennessee, supercomputer “Watson” is apparently coming to marketing in a much bigger way. An IBM release offers, “Watson will serve as an assistant in helping line of business leaders from CMOs, customer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Open Sourcing RTB Google is offering its RTB technology in a roll-your-own format. Developers can access the company’s customizable toolkit for real-time bidding applications using tech from DoubleClick and Google Cloud Platform. A Google developer blog post says, “With Open Bidder buyers can significantly […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Yahoo Youth Movement? Perhaps a chance to capture a younger audience, Yahoo is buying blogging platform Tumblr. The WSJ says the $1.1 billion deal is done (subscription) and so does the NY Times. All Things D broke the story late last week and referenced […]
