This webinar will explore the influential CTV, macroeconomic and industry trends during the holiday season to help you optimize your 2025 holiday advertising strategy to uncover opportunities to drive more than 5x ROI.
Join us for an inspiring evening of celebration at the Top Women in Media & Ad Tech Gala, taking place June 5th in New York. View the list of honorees here.
The Programmatic Impact Awards spotlights the boldest, most boundary-pushing campaigns in programmatic advertising. This prestigious program celebrates visionary strategies and game-changing innovations. Winners aren’t just keeping up, they’re redefining what’s possible. Congrats to the winners!
Healthcare advertisers and their marketing partners face challenges that other direct to consumer advertisers may not necessarily be confronted with. With that in mind, it’s important for pharma marketers to be able to rely on their marketing partners to implement relevant updates to ensure privacy is at the forefront when planning and executing media buys. […]
Join us for an in-depth thought leadership conversation on the direction of B2P marketing – what is it, how it’s new, and how it can benefit your marketing efforts. Plus, using your data more efficiently to cut out the clutter and reach decision makers.
Understanding the impact of campaigns, ads and content allows marketers to improve performance over time; but if these metrics are not connected to the ones that the brand uses to run their business, how impactful will they really be? Tune in to find out how to align your data strategy.
Programmatic I/O Las Vegas is in a new location for 2025! Join us at the Park MGM on May 19-21, 2025. Registration will open soon.
As the digital landscape continues to evolve, publishers face myriad challenges and opportunities in 2025. The dynamic nature of regulatory changes and the shifting policies of ad-tech giants are reshaping how publishers operate and monetize their content. This discussion will delve into the key considerations publishers must navigate to thrive in this changing environment.
Retail advertisers face many challenges ranging from competitive industries and locations to choosing from a large variety of marketing options. How can retail brands maximize relevance and ultimately increase online and in-person sales? Discover how Simpli.fi helped The Container Store and Costa Farms do exactly that by leveraging precise targeting solutions to create custom strategies. […]
Tuesday, July 16, 2024 at 11 am ET Tune in to hear how the affiliate channel has evolved into a gateway for novel advertising solutions and ecommerce technologies. And meet a selection of these businesses to find out first-hand how they’re helping online brands transform their sales and marketing efforts.
