As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.
Merkle on Wednesday revealed its purchase of UK-based Comet Global Consulting, a provider of CRM and marketing solutions. It did not disclose terms. This acquisition marks the third and largest for Merkle within nine months, growing its European employee base to more than 500. The deal comes at the end of Merkle’s five-year global growth […]
Back in 2008, before the likes of “Serial,” award-winning public radio producer Nate DiMeo was sharing little-known pearls of American history in his podcast, “The Memory Palace.” The show, in which DiMeo narrates forgotten moments to a curated selection of music, has maintained a loyal, mid-sized audience for the past eight years. But despite donations […]
Facebook on Thursday formally unveiled Canvas, its new full-screen mobile ad unit that offers creatives the real estate they’ve been craving in the news feed. But the richer mobile ads will not be constrained for long to what the company internally refers to as the “big blue app.” At a Facebook press event Thursday, execs […]
Affinity Answers, founded under the name Colligent in 2005, has spent a decade building a new metric for brand success. The data measurement company processes the social information of more than 400 million users per day to identify mutual affinities between brands and publishers that help them uncover, target and monetize untapped audiences. The company […]
Average CPMs on the AppNexus platform rose sharply during the second half of 2015, from below 20 cents last summer to $1.60 by early fall, as invalid traffic was rejected under the company’s anti-fraud efforts. Meanwhile, volume fell off a cliff, with impression transactions plummeting more than 90% from December to September. The company released the data Wednesday […]
Performance marketing agency Merkle’s acquisition Tuesday of London-based data marketing agency DBG for undisclosed terms marks another step toward international growth, specifically in the UK. While DBG offers similar capabilities as Merkle around marketing databases, campaign management, data platforms and CDI, it gives Merkle key insight into UK data knowledge, platforms and technology. “A big […]
