yield optmization

“The Sell Sider” is a column written by the sell side of the digital media community.  Today’s column is written by Craig Aron, SVP of growth and strategic business development at Bidtellect. Never has it been clearer that the programmatic ecosystem is in need of reform. As Archimedes once articulated, the shortest path between two […]

It’s that time again – let’s predict the future! One of the key areas in which technology is affecting online media is in publisher yield optimization. In little over a year, companies like The Rubicon Project, AdMeld, PubMatic, YieldBuild and others have solidified the position of the yield optimizer in the online display advertising ecosystem […]