ARCHIVE FOR:

Vincent Cacace

  • OPINION: On TV & Video

    Spectacles’ Biggest Advertising Advantage Nobody Is Talking About

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vincent Cacace, founder and CEO at Vertebrae.io. Snap Inc. wants to be the de facto camera company by taking the camera out of people’s hands and creating a frictionless portal into everyday life. The […]

  • OPINION: On TV & Video

    As Virtual Reality Proliferates, It’s Clear We Need New Metrics

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vincent Cacace, founder and CEO at Vertebrae.io. Brands want to know their ads are being seen, by how many real humans, and how those ads help sell their products. But beyond those basics, there’s […]