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tyler fitch

  • OPINION: The Sell Sider

    The Ad-Tech Identity Crisis

    BY AdExchanger//

    “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition. When I first started managing remnant yield for large websites, everything seemed to be cut and dry. You had your ad server, maybe an exchange, and you worked directly with […]

  • OPINION: The Sell Sider

    What Publishers Need From Real-Time Bidding - Or, Taking The d Out Of dCPM

    BY Ad Traders//

    “The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Ad Network Sales at hi5 Networks, Inc., a social media website. I know the AdMeld Partner Forum in NYC a couple of weeks ago has been mentioned multiple times already, but I wanted to give it […]