testing data

Like F1 cars, the marketing world also generates data. The difference is it’s not connected to anything that can help brand managers make the kind of data-fueled decisions that have been a game changer for F1 teams, writes Andy Hopkinson, strategic director of Extreme Reach.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy As Product Who reads privacy policies? Maybe lawyers, definitely not users. Apple wants to change that, Engadget reports. On Wednesday, Apple revamped the privacy page on its website to make it easier to understand. The policies themselves haven’t changed, though, just the way […]