• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Steve Kaufer

TripAdvisor Turns To 'Meta Display' For Less Annoying, And Possibly, Higher Priced Placements

One of the vestiges of cheap, low-quality ads has been the "pop under" format often employed by travel search engines which would produce multiple mini-browser windows for airfares and hotel rates. In the last quarter, TripAdvisor began moving away from pop-unders in favor of Google-like "meta search" results for its display ad partners in the... Continue reading »
by David Kaplan // February 25th, 2013 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • TripAdvisor Journeys Into Non-Travel Advertising
  • Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers
  • Industry Shrugs As Google Announces Plans To Restrict Contextual Data
  • 3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes
  • Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved