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»Steve Kaufer

TripAdvisor Turns To ‘Meta Display’ For Less Annoying, And Possibly, Higher Priced Placements

One of the vestiges of cheap, low-quality ads has been the “pop under” format often employed by travel search engines which would produce multiple mini-browser windows for airfares and hotel rates. In the last quarter, TripAdvisor began moving away from pop-unders in favor of Google-like “meta search” results for its display ad partners in the… Continue reading »
by David Kaplan // February 25th, 2013 //
»
 

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