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»Sheraton

To Marriott, Integrated Marketing Is A Work In Motion

After its merger with Starwood, Marriott is doubling down on paid media to drive awareness for some of its new portfolio brands. One ad campaign, “Go Beyond,” which launched this week, commemorates Sheraton Hotels’ 80th year in business. “We are trying a lot of new things in digital including people-based marketing and sequential messaging with... Continue reading »

by Kelly Liyakasa // April 7th, 2017 //
»
 

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