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Shannon Kast

Marketers

Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio

BY Joanna Gerber// March 5th, 2026

It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.
Digital Out-Of-Home

Billups Launches Attention Measurement For Out-Of-Home

BY Anthony Vargas// October 2nd, 2024

Billups, a managed services agency that specializes in OOH, is making its attention measurement solution and a related analytics dashboard available for general use.