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Service Provider Mode

  • Richard Eisert, partner and co-chair of the advertising + marketing and privacy + data security practice groups, and Zachary Klein, associate in the privacy + data security and advertising + marketing practice groups, Davis+Gilbert
    OPINION: Data-Driven Thinking

    So I’m A Third Party, Not A Service Provider. Now What?

    BY AdExchanger Guest Columnist//

    Companies throughout the ad tech ecosystem are reckoning with the fact that, due to the revised definition of “business purpose” in the CPRA, they may no longer qualify as “service providers” under California privacy law. Davis+Gilbert’s Richard Eisert and Zachary Klein break down what to expect.