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ARCHIVE FOR:

Samantha Lim

  • Samantha Lim, SVP of gaming strategy and innovation at Publicis Media
    Gaming

    Publicis Media On What Has To Happen Before In-Game Ads Can Take Off

    BY Anthony Vargas// January 12th, 2023

    Ahead of her appearance at AdExchanger’s Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the next steps for in-game programmatic.

    Tagged in:
    • around-the-game ads
    • featured
    • IAB Tech Lab
    • in-game ads
    • metaverse
    • outside the game ads
    • Publicis Media
    • rewarded video
    • Roblox
    • Samantha Lim

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