“AdExchanger Politics” is a new weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Michael Horn, senior vice president and chief analytics officer at Resonate. In 2016, political ad spending will reach a record high of $11.4 billion, with $1 billion focused on digital media. That’s a nearly 5,000% […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Gernert, CEO at Resonate. Over the past decade, digital marketers have relied on quantity-based measurement as a proxy for campaign performance. The volume of impressions, clicks and likes signifies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pat LaPointe, executive vice president at Resonate. The Internet of Things (IoT) – where physical products can connect to the web and communicate with users and other products – has […]
Resonate has debuted a platform that measures consumers’ online motivations to help agencies better target campaigns across mobile, social and video. Dubbed Resonate Analytics for Agencies, the software is based on 4-year-old technology that statistically models people’s behavior online against in-depth, survey-based knowledge about their personal values to track how those values motivate the way […]
