Raashee Gupta Erry

Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role, writes Uplevel CEO Raashee Gupta Erry.

Raashee Gupta Erry spent most of her career in the digital marketing industry at agencies and brands, including Essence and Volkswagen US. Then she took a job explaining ad tech to the Federal Trade Commission. “There’s a wind of change happening,” Gupta Erry says.