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Pronghorn

  • Marketers

    Digital Culture Group Intros Its AI Tool For Measuring Ad Resonance

    BY Joanna Gerber// July 30th, 2025

    DCG’s new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its audience.

    Tagged in:
    • ad targeting
    • ARI
    • audience targeting
    • brand impact
    • Crystal Foote
    • culture
    • Dia Simms
    • Digital Culture Group
    • Edmond’s Honor
    • emotion-based campaigns
    • Pronghorn

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