Orbitz

After a year existing as a retargeting API feature within ad-exchange operator AppNexus’ system of technology tools, AdExtent says it is launching an independent version of its retargeting offering with a particular focus of augmenting Demand Side Platforms (DSPs) own solutions. In addition to AppNexus, the company is working with MediaMath, Turn and Google’s DoubleClick […]

There’s no dichotomy between “intuition” and “big data” at work in online marketing. But it does feel that way sometimes. For Orbitz, interestingly, judgment calls often come in to play as the company evaluates algorithms from dueling ad platforms that are competing for its budget. “It’s incredibly important to be skeptical about any pitch related […]