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»NetShelter

Will Click-Fueled Content Marketing Crash?

As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as a branding tool, Sacha Xavier, partner and media and innovation director at Neo@Ogilvy questioned whether banners idly generating impressions drive any value. “While these ads have high click rates, are... Continue reading »

by Kelly Liyakasa // June 24th, 2014 //
»
In Ziff Davis Acquisition Of NetShelter, Proof That 'Publisher Networks' Still Have Believers

Ziff Davis' acquisition of tech blog network NetShelter is part of a continuing strategy to expand its vertical content for IT pros and young men. Ziff Davis has been a serial acquirer since former Time Inc. digital chief Vivek Shah took over the company as CEO nearly three years ago, with investment assistance from PE firm Great Hill... Continue reading »

by David Kaplan // May 21st, 2013 //
»
 

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