• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Subscribe Free

  • Sign Up

About Us

  • Advertise
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Multistate Substantial Compliance Assessment

  • Comic: Swamped
    Data Privacy Roundup

    SafeGuard Privacy’s MSCA Tool Aims To Simplify The Chaos Of Compliance

    BY Allison Schiff// March 31st, 2025

    Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA.

    Tagged in:
    • IAB Diligence Platform
    • MSCA
    • Multistate Substantial Compliance Assessment
    • Richy Glassberg
    • Safeguard Privacy
    • third-party vendors
    • US state privacy laws

Popular

  1. Social Media

    Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)

  2. Digital Out-Of-Home

    Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

  3. Technology

    How AudienceMix Is Mixing Up The Data Sales Business

  4. Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
    antitrust

    Closing Arguments Are Done In The US v. Google Ad Tech Case

  5. Marketers

    Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Most Powerful Women

December 4, 2025
Current
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved