ARCHIVE FOR:

MPP Global

  • OPINION: On TV & Video

    OTT Providers: Beware When Expanding Service Internationally

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Evelina Grines, vice president of media and entertainment at MPP Global. Video audiences in the US are soaring, growing 46.8% from August 2016 to 2017, per the MPA. And while that’s good news, viewership […]

  • OPINION: The Sell Sider

    What The New York Times Knew That Digital Publishers Are Just Figuring Out

    BY AdExchanger//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Farrell McManus, vice president of media and publishing, North America, at MPP Global. We know that Facebook is one of the biggest sources of traffic to other sites, so even a slight algorithm change […]