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Miles Pritchard

  • Comic: The Curated Marketplace
    Programmatic

    How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain

    BY Anthony Vargas// May 20th, 2024

    Curation’s shift to the sell side is giving DSPs less control over how advertisers curate audiences, which is creating new tensions in the programmatic ecosystem.

    Tagged in:
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