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Google Gets Into Cross-Screen TV Forecasting

Google is slowly revealing the fruits of its cross-screen TV efforts. “We’re introducing new ways for broadcasters to forecast in DoubleClick for Publishers by enabling them to forecast available Internet TV inventory with greater precision, insights and impact from patterns in commercial breaks,” wrote Rany Ng, director of product management for video, in a blog... Continue reading »
by Kelly Liyakasa // April 13th, 2015 //
»

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