Judging by the billions of dollars spent on World Cup advertising alone, the game of soccer commands a maniacal fan and brand following. Global soccer video platform KICK, which launched as early YouTube multichannel network “KICKTV” in 2012, wants to capitalize on that craze with an eye toward reaching millennial soccer fans with cross-platform video. […]
YouTube multichannel networks (MCN) – and their influencers and fan bases – keep whetting investors’ appetites. Media research firm Ampere Analysis values the entire MCN business at approximately $20 billion in a study of three years’ worth of MCN investments released this week. German media giant ProSiebenSat.1 is the latest to jump in, acquiring on […]
Google’s pitch to brands is that YouTube is a great place to increase brand lift and drive sales, not just impressions. If YouTube star Bethany Mota talks about Tide-To-Go, its impact is like a friend’s social media recommendation, which is why Google is gunning for these direct-sold sponsorships to be part of its own sales process. Similar […]
