How The Daily Mail’s Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business
The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media.
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- alternative ID
- brand safety
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- content taxonomy
- contextual targeting
- direct sales
- DMP
- first-party data
- Google Chrome
- Hannah Buitekant
- IAB Tech Lab
- instream video
- keyword blocklists
- Linda Villani
- Mail Metro Media
- MailOnline
- Permutive
- PMP
- programmatic guaranteed
- Safari
- seller-defined audiences
- sentiment analysis
- The Daily Mail
- The Mail on Sunday
- the new york times
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- TikTok
- youtube
