Media Trends For 2022: Consolidation, Commerce And First-Party Data
Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and […]
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- acxiom
- Alessandro De Zanche
- AT&T
- Axel Springer
- Burt Intelligence
- BuzzFeed
- Carl Leskinen
- chad engelgau
- Chrome
- Complex
- CTV
- DanAds
- Dennis Publishing
- Dotdash
- forbes
- Future PLC
- Group Nine
- Johan Liljelund
- Kevin Hartbarger
- Kim Oscarson
- konrad feldman
- Marie Claire
- meredith
- microsoft
- Mozo
- news corp
- Politico
- Publicis Health Media
- Quantcast
- Time Inc.
- Unruly
- Viant
- Vox Media
- WarnerMedia
- Washington Post
- Xandr
- Zeus Technology
- Ziff Davis
- Ziff Media Group