Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph
Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, wellness and cognitive psychology.
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Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
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OPINION: Data-Driven ThinkingChoose Your Own Identity Adventure: Why The Ad Industry Is Stuck In Wait-And-See Mode
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JoAnne Monfradi Dunn, CEO, Alliant. With so many privacy-first identity solutions, brands have two options: act now or procrastinate. Is it time to pick a lane, or is the ad […]
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OPINION: Data-Driven Thinking
Inclusive Advertising Needs To Extend To Audience Planning
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JoAnne Monfradi Dunn, CEO at Alliant. Brands are attracted to audience targeting because it helps them home in on customers and prospects that represent likely buyers and the highest return […]