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jayant kadambi

  • OPINION: On TV & Video

    To Capture The Glut Of Summer Programming, Try TV Two Ways

    BY AdExchanger//

    “On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayant Kadambi, co-founder and CEO at YuMe. Once upon a time not so long ago, summer TV was considered a dead zone, with only a wilderness of reruns and game shows to pass the […]

  • Digital TV and Video

    Video Ad IPO Redux! Contrasting YuMe With Tremor Media

    BY //

    Video-ad tech firm YuMe has filed its S-1 with the SEC in hopes of raising $65 million in the public markets. The filing, expected by industry observers since the start of the year, comes less than a week after rival video-ad company Tremor filed its IPO. Among other video-ad firms in the wings for a […]